This starts by following the four simple growth foundations and using these are measurables.
Secondly aligning with the ‘in out in’ approach to put the business needs first. This is where our conversation starts to discuss the priorities, objectives and main challenges in line with looking inside the business, appreciating the importance of reaching out to clients and influencers for insights and bringing everything back into the business to give clarity to the people inside the business for maximum performance.
Then thirdly leading us to the devil in the detail, which is the more traditional route of looking at the areas of work such as brand, communication, culture, innovation and experience. The key to ending with the detail is to allow a holistic approach rather than a one project fits all.